elenasz

Power to the consumer!

In Uncategorized on August 19, 2009 at 3:17 am

About a month ago Cadbury New Zealand started marketing bars of chocolate which were different in two key respects from the chocolate that they used to supply – they contained palm oil instead of cocoa butter and were of a smaller size (but not price).

Thanks to the media bringing this to consumers’ attention there has been sufficient consumer feedback and boycotting of Cadbury products that Cadbury had done a U-turn on its decision to use palm oil (although not it seems the smaller size).

How re-freshing to see the consumer’s voice being heard! Even brands of long standing and large reputation need to listen to their consumers.

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