From iSnack 2.0 to Cheesybite

In Uncategorized on October 7, 2009 at 2:01 am

Following a telephone survey of 30,000+ people in Australia and New Zealand, Kraft has settled on the new name VEGEMITE CHEESYBITE – see the survey results here.

Look out for it on a shelf near you…

At least we can’t accuse them of being cheesy, mate – but I do wonder what Pizza Hut may think of this new trade mark given their CHEESEY BITES PIZZA registrations in Australia and New Zealand.

VEGEMITE CHEESYBITE has already been accepted for registration as a trade mark in New Zealand, but an application has not yet been filed in Australia.


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