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Archive for November, 2009|Monthly archive page

Kiwi Ingenuity in Global Entrepreneurship Week

In Uncategorized on November 19, 2009 at 3:02 am

Us Kiwis are well known for our ingenuity or number 8 wire mentality and after seeing the technology and innovation being showcased during Global Entrepreneurship Week (GEW) I am glad to report that Kiwi ingenuity is on the up and up.

At the Wellington to the World (W2W09) technology venture showcase, put on as part of GEW, I was impressed with the offerings launched from Wellington with the intent of going global.

Over recent years Wellington has grown a strong reputation as the creative and innovative capital. However, W2W09 showed that Wellington innovation and creativity is expanding to a range of different niche businesses which are gearing up to take on lucrative international markets.

Did you know that the world’s 5th most influential technology blog started in Wellington? How about a usage meter that intelligently records and calculates individual internet usage for shared internet connections, and can even calculate the amount payable by each user? Or what about being able to make any computer simulate your child’s computer and become one that you know will be safe for him/her? There was also a training and events management platform that integrates seamlessly into your existing website – that means it is 100% re-brandable to suit your requirements.

Admittedly, a number of the ventures presented by the local entrepreneurs were IT based, which has to be the most cost effective and efficient way to go global from here, but some of these IT solutions have 3D outputs. Such as a photorealistic renderer which simulates the physics of light to achieve near-perfect image realism and an online marketplace where creators, digital fabricators, materials suppliers and buyers meet to make almost anything.

In the scientific area, there is some very interesting research being done locally into palladium particles and nanotechnology.

The world is our oyster and there is no need to be limited by our geographic isolation. So watch out world!

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Scent marks – differences in registration criteria: NZ cf Argentina

In Uncategorized on November 13, 2009 at 2:43 am

I read with some interest this week, at International Law Office, that the first scent trade mark has been registered in Argentina.

There were a couple of interesting things about this case, as reported at ILO. First, Argentinean trade mark law does not provide for registration of scent trade marks per se. The trade mark, filed by L’Oreal, comprised the fragrance of a (specified) fruit applied to the container of the goods (there were a number of applications for different fruit scents). The application was filed in international class 3 so it would cover the type of product that of itself usually has a scent (i.e. perfume, body lotion, shampoo etc). In finding the trade mark registrable, the National Institute of Industrial Property did not require the trade mark to be capable of graphic representation or visual perception, as long as it could be described in words.

This article caused me to check to see whether in the 10 years since it has been possible to register scent trade marks in New Zealand, any had in fact proceeded to registration. To my surprise I see only one scent trade mark application has been filed in New Zealand – “the smell of cinnamon” for pharmaceutical products – and this single application was denied registration by the Commissioner of Trade Marks.

I see that proprietor’s of scent trade marks in Australia have fared only marginally better with one scent mark registration for a Eucalyptus Radiata scent for golf tees.

Clearly our sense of smell is a greatly overlooked potential for brand owners and marketing people.

How law firms can use social networking to stay ahead of the pack

In Uncategorized on November 8, 2009 at 10:59 pm

How law firms can use social networking to stay ahead of the pack

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