elenasz

NZ’s most trusted brands

In IP, New Zealand, trade mark on July 1, 2010 at 3:23 pm

One of the key features of a brand is the element of trust it conveys to consumers.

After many years reign as New Zealand’s most trusted brand Cadbury has been knocked off its perch – presumably due in part to its change from cocoa butter to palm oil and discontinuation of three iconic NZ sweets (snifters , tangy fruits and sparkles) by Watties. From one food icon to another… Sadly neither of these companies are New Zealand owned companies, the former now being part of the Kraft family and the later owned by Heinz.

However, when the full list of category winners is looked at it is pleasing to see that a number of New Zealand owned companies (Mitre 10, Kiwibank, Fisher & Paykel, New World, Air New Zealand, NZ Post and Resene) feature in the list.

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